Management Cover Letter

Objective: Position as General Manager/CEO providing leadership and direction for business development by increasing market share/profitability and reducing risk and loss.

HIGHLIGHTS OF QUALIFICATIONS

* Over 25 years practical, broad-based management experience, with a
realistic understanding of market constraints and opportunities.
* Track record of responsibility for managing complex projects
involving thousands of customers, with millions of dollars of invest-
ment.
* Conceptual talent for seeing "the big picture," pinpointing an organi-
zational objective, and setting goals and priorities to achieve it.
* Adept in applying marketing theory of successful business development.

RELEVANT EXPERIENCE AND ACCOMPLISMENTS

BUSINESS DEVELOPMENT
• In 25 years as entrepreneurial CEO, helped organizations consistently grow in
sales, profits, returns, safety, and acceptance, by expanding and strengthening
through: -product development -system enhancement -financial con-
trols -merger -affiliation -marketing and sales.

MARKETING MANAGEMENT

• Developed a highly effective customer-oriented product evaluation process
featuring direct customer feedback and trade association market research.
Created marketing plans, incorporating 8-10 of the most appropriate media, scheduled by a PERT method and budgeted in accordance with expected returns.
• Developed valuable professional rapport with regulating agencies, and set standards for product development, marketplace acceptance, advertising and promotion, sales and product delivery, customer relations.

OPERATIONS AND PERSONNEL

• Developed operations systems integrated with production and marketing greatly improved profitability.
• Built a strong team of front-line managers with excellent esprit de corps, by implementing regular management meeting, improved training, and incentives.
• Developed a highly effective management system for efficiently processing a high volume of prospective customers through a multi-step sales process.

FINANCIAL; RISK ASSESSMENT

• Established initial financial plan and forecast for several large projects which
are still in effect 7 or more years later.
• Successfully developed FIRST EQUITY from $1 million in gross receipts to over $12 million, with internally generated funds.

ADMINISTRATION LITIGATION

• Created a management information system that provide, for the first time, the activity of each operational component, making it possible to accurately forecast product development.
• Adapted a multiple-department management system to successfully administer
more than 50 funds concurrently.
• Developed an expertise in loss prevention management through experience coordinating and assessing approximately 100 potential lawsuits; 75% settled without litigation.

EMPLOYMENT HISTORY

1987-Present Chairman ALLIED INDUSTRIES, Sacramento
(general contracting firm since 1972, specializing in manufacturing, building, remodeling, and maintenance equipment)

1986-Present Consultant INTEGRATED ASSETS, San Francisco
(real estate consulting for the lending and mortgage insurance
industry)

1973-85 President FIRST EQUITY INC., San Francisco
(real estate development)

1972-73 Vice President GENERAL PROPERTIES, INC., San Francisco
(real estate management)

1969-72 Director of Administration AMERA CORP., San Francisco
(real estate and hotel development)

EDUCATION

B.A. Administration
University of Maryland